According to SCEA, the high demand for Grand Theft Auto IV on the PlayStation 3 is driving sales for Sony's system exponentially just within the first 24 hours of the game's release. Senior Merchandising VP of GameStop Corp., Bob McKenzie, chimed in backing up the claim on the retail side of things: "From our position, the launch of GTA IV has been tremendous in driving traffic to our stores, as well as providing a vigorous lift in PS3 console sales over this time last week. We attribute the growth to a huge fan base of PS2 owners who see this title as the trigger for the PS3 upgrade they've been planning."

Full story: ps3fanboy.com