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E3: Were Aiming for Mass-Market Price - Kim
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Filed Under:
E3
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Microsoft Game Studios’ Shane Kim has been chatting to 1UP about the firm’s console strategy and the company’s need to drive the Xbox 360 towards a mass-market price. Could we see a price reduction before Christmas?Kim stated that Microsoft and its rivals were all trying to reach the “magic price point”, acknowledging that, historically, the majority of consoles have sold at a value of $199 or below....
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